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WELCOME
Welcome to my content marketing portfolio. Here you'll find a selection of projects I have spearheaded and that I am most proud of.
Case Studies
I started the case study program at Gartner Digital Markets and it is the most valuable sales enablement content. In 2022, Gartner Digital Markets published 3 case studies and by the end of 2024, 17 case studies were published.
Blog Posts
I have experience writing research-based, thought leadership, product marketing, and SEO blog content. I am involved with every aspect of the blog post process from coming up with topics to publishing on the website.
Social Media Content
I set up a social media strategy and managed all social media channels for Gartner Digital Markets and Symplicity. In my first year managing social media, I increased followers by 24%, increased engagement by 47%, and increased post-clicks by 20% for Gartner Digital Markets.
Product Guide
In 2024, I worked with cross-functional teams to create the review collection guide, a new content type for our team. Within two months of it being published, it had +2K views, +300 downloads, and showed up on page 1 for the search term "review collection" on Google.
Reports / eBooks
I have experience creating reports and eBooks. This includes creating the detailed outline, reviewing data, writing and editing copy, working with designers on the visuals, as well as creating the website copy.
Interactive Infographics
I create compelling, interactive infographics to make Gartner's long-form content more digestible. I will write out a detailed outline that includes copy and layout suggestions as well as work with designers to ensure everything looks good.
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